Hello,
Namaste 🙏🏼

I’m Anandhi Hariharan, a digital product design leader, mentor, and educator. I enjoy building impactful products and diverse teams.
Currently, I'm working as Senior Product Design Manager at Microsoft, solving problems for SMBs with a team of talented product designers.
Over the past 14 years, I have had the wonderful opportunity to work with some of the best companies, customers and designers across the globe.

Work 👩🏽‍💻

In my previous role as Head of Design at Beam Mobility in Singapore, I did some interesting work to improve the rider experience to increase engagement and boost growth. Take a look:

Simpler and easier sign-ups helps boost growth and revenue 🚀

Beam’s rider app faced a 10% drop-off during sign-ups, impacting growth and revenue. This case study explores how we simplified the process to deliver a more seamless user experience, driving higher engagement and business results.

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Increasing total trips by incentivizing riders to save more on every trip 💸

Beam launched BeamStars, a tier-based loyalty program designed to reward regular riders and help them save more with every trip. Discover how this initiative boosted rider loyalty and increased total trips, leading to a significant lift in TRPVD.

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Redefining the ride experience to improve engagement and boost revenue 🥁

With daily trips and revenue declining due to poor customer satisfaction, Beam needed a change. Dive into this case study to see how we redefined the ride experience, boosting engagement and reigniting revenue growth.

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